When starting the design phase for Sportcycles, "standing out" was the name of the game. As such, a slightly dimmed red was chosen in coordination with white to give off a sporty, racing vibe and is matched with a bold font.
Versatility was another priority during the design phase; the logo and text can be used as standalone subjects without falter but can take up various forms of hierarchy when combined together.
Inspiration was taken from the "Ferrari" concept in order to achieve the standalone aspect as addressed before; this allows the brand to create it's own prestige whether it's on a business card, billboard, or building.
